September has been a fairly busy time. I spent two very pleasant Saturdays selling Steam Highwayman at the annual Essextraordinaire near Maldon and at an event new to me, Cobbles and Cogs at Reading Milestones Living History Museum. Catching up with friends in the steampunk community at each was a real joy – as it was to have a stall with a fine display of three volumes of the Steam Highwayman adventures, my Seekerman velosteam model and the recently-produced A2 maps.
All the while, my friends at Cubus were working away on the release of the Steam Highwayman mobile app, which launched at the end of the month and is now available for iOS and Android. I’ve been having a go myself when I can and really enjoying what they have brought to the project.
I’m teaching full-time again this year, though, so have very little time for writing currently. Instead I’m preparing lessons for 10-year-old children, marking their work and keeping up with school requirements. At home, my two little children are growing fast too and need their own attention.
Instead of directly working at new books, then, I’m working on marketing my existing work and increasing sales. Perhaps you’ll come across an advert for one of my books on the social platform of your choice!
Since the publication of Steam Highwayman: Smog and Ambuscade, on 31st December 2017, I have sold 644 books. In some ways, that’s not a large number. From other angles, it’s still really quite a small number. Approximately two-thirds of these are copies of Smog and Ambuscade, another third Highways and Holloways and I’ve sold a total of just sixteen copies of Write Your Own Adventure: Choice-Based Fiction in Schools.
But there’s something unique about selling books in the age of print-on-demand. Take SH1 (Smog and Ambuscade)‘s sales during 2018. I sent backers 197 copies as rewards for my first Kickstarter campaign in 2017: I know the names of every one of these readers. Then I sold another 68 copies through face-to-face sales at events or meetings: these customers, too, are known to me. 68 more were sold online, and these I know less about – only the country in which they were sold by the distributor, Ingram – the UK, US or Australia. They could have been ordered by bookshops at retailer’s discount and still be standing on the shelves (unlikely), ordered through Amazon (although Amazon’s reports for SH1 only account for around 40% of this number) or ordered through other online bookshops or dealers. Then another 70 copies were pledged for during the SH2 campaign in Autumn 2018 – again, to named, interested readers.
Volume is small, and so is my profit. Booksales have made me around £350 in total to date, as the larger amounts pledged for Kickstarter campaigns are absorbed by the costs of working with an illustrator and publishing the book. My intention is to create what publishers call a long-tail product – a book that does not go out of fashion and continues to sell steadily for years. In fact, I do hope that online and face-to-face sales of Steam Highwayman will increase. At 1000 copies a month, I would need no other income……..
But instead of volume, what I have is connection. I have good estimates of how many of my backers pledged primarily to support me and how many have actually begun to read the books. I have received good, personal responses from interested gamebook readers and writers, steampunks and readers that directly improve my ongoing project. The numbers are still very small, but behind most of those numbers is a name and behind many of those names is a face. Very few authors or publishers can boast that they know their readership as I do.
I would love to see my books going further afield and I’d love to earn more from them, but a good proportion of the current situation is a result of my own choices about how to play this game of authorship. I could have hunted for a publisher for SH1 – and I’d certainly still be looking. I could have looked for an agent – and I don’t know where I would have begun. I could have started with ‘normal’ book – a novel – and I still wouldn’t have completed writing and perfecting it. What Steam Highwayman has done for me is to allow me to become an author in miniature. Now all I have to wait for is for reality to catch up!
If you’re writing, don’t give up. Persistence works. Find an outlet that allows you to succeed, not to mimic other writers of the past or the present. You won’t be Pratchett, or Rowling, or Dickens, but each one of those had to persist and to play the long game…
Well right now he’s at home. But this time next week…
Hammersmith! Dragonmeet! Convention! Sales and signings! I’m hoping to be there somewhere, along with veteran gamebook authors Jonathan Green and Ian Livingstone. Not been told which stall I’ll hold yet, but here you can download a whole programme to guide you round. Some more info here too:
Steam Highwayman I has now been live on Amazon for around 3 months and I’m very pleased to find that it is continually being discovered by new readers from around the world. My intention with distributing through Amazon was that potential readers would experience the minimum of clicks between hearing a recommendation and being able to order the book: it’s something like a minimum of 3 clicks if you’re already signed in and a regular customer.
But on top of that, Amazon is also a great place for me to make my own brand. I’m very happy to see the excellent company in which my book finds itself – ie Messrs Thomson, Morris, Gresty and Green. I’ve seen my book on shelves alongside these writers – now I’m seeing it on sale alongside them.
Because of Amazon’s special recipe, I won’t be paid for any of the sales for some time yet, but once the first few pounds a month begin trickling in, I am convinced that this will be a stream of interest and income that will last a very long time.
In other news, I’ve been editing and formatting SH2 this week: yesterday I corrected all the dice-rolls and today I logged and fixed all the codewords. A few more stages like this and I’ll be able to send it to proofing. Ben has some more work to do on a provisional cover and then I’ll be able to start the buildup to Kickstarter 2: SH2.
