I’ve just completed my review of last year’s online sales: I sold 582 books – or 1.59 every day. I’m not rich yet, but I’m very happy to think that every day, on average, someone out there in the world chose to spend their money on my work. Adding in the sales in-person at events, that just tops 600 – a considerable increase on 2020’s total of around 180.
What are people buying? Well, chiefly my three Steam Highwayman books, although a very small number are interested in Write Your Own Adventure: Choice-Based Fiction in Schools. The exciting number here is that I have sold over 260 copies of Steam Highwayman: Smog and Ambuscade, the first in my series, which each represent a reader new to the midnight road, and to my work.
And does it pay? Well, I’m proud to say that these sales have made me a gross income of around £2400, spread over the year. After expenses and tax (I already have a full-time job), it’s not a great deal of money. A large proportion of my sales in the second half of the year were seeded by an ongoing advertising campaign on Facebook, which isn’t cheap. Yet to be making a profit at all is validating and encouraging: the four years since I began Steam Highwayman are beginning to pay me back.
So what next? I’m keen to increase my sales, both to share the world I’ve created and, clearly, to profit from my work. So I’ll be continuing to invest income into advertising. But I’ll also be taking opportunities to write for contract, which was always part of my intention for the Steam Highwayman project: that it would serve as a display of my ability and allow me to pitch ideas to other publishers.
And maybe I’ll look back at this post in a year’s time with an entirely different perspective.