How Many Books?

Since the publication of Steam Highwayman: Smog and Ambuscade, on 31st December 2017, I have sold 644 books. In some ways, that’s not a large number. From other angles, it’s still really quite a small number. Approximately two-thirds of these are copies of Smog and Ambuscade, another third Highways and Holloways and I’ve sold a total of just sixteen copies of Write Your Own Adventure: Choice-Based Fiction in Schools.

But there’s something unique about selling books in the age of print-on-demand. Take SH1 (Smog and Ambuscade)‘s sales during 2018. I sent backers 197 copies as rewards for my first Kickstarter campaign in 2017: I know the names of every one of these readers. Then I sold another 68 copies through face-to-face sales at events or meetings: these customers, too, are known to me. 68 more were sold online, and these I know less about – only the country in which they were sold by the distributor, Ingram – the UK, US or Australia. They could have been ordered by bookshops at retailer’s discount and still be standing on the shelves (unlikely), ordered through Amazon (although Amazon’s reports for SH1 only account for around 40% of this number) or ordered through other online bookshops or dealers. Then another 70 copies were pledged for during the SH2 campaign in Autumn 2018 – again, to named, interested readers.

Volume is small, and so is my profit. Booksales have made me around £350 in total to date, as the larger amounts pledged for Kickstarter campaigns are absorbed by the costs of working with an illustrator and publishing the book. My intention is to create what publishers call a long-tail product – a book that does not go out of fashion and continues to sell steadily for years. In fact, I do hope that online and face-to-face sales of Steam Highwayman will increase. At 1000 copies a month, I would need no other income……..

But instead of volume, what I have is connection. I have good estimates of how many of my backers pledged primarily to support me and how many have actually begun to read the books. I have received good, personal responses from interested gamebook readers and writers, steampunks and readers that directly improve my ongoing project. The numbers are still very small, but behind most of those numbers is a name and behind many of those names is a face. Very few authors or publishers can boast that they know their readership as I do.

I would love to see my books going further afield and I’d love to earn more from them, but a good proportion of the current situation is a result of my own choices about how to play this game of authorship. I could have hunted for a publisher for SH1 – and I’d certainly still be looking. I could have looked for an agent – and I don’t know where I would have begun. I could have started with ‘normal’ book – a novel – and I still wouldn’t have completed writing and perfecting it. What Steam Highwayman has done for me is to allow me to become an author in miniature. Now all I have to wait for is for reality to catch up!

If you’re writing, don’t give up. Persistence works. Find an outlet that allows you to succeed, not to mimic other writers of the past or the present. You won’t be Pratchett, or Rowling, or Dickens, but each one of those had to persist and to play the long game…

Maps

I’ve written before about how Steam Highwayman I and II are both based on Ordnance Survey Maps in the Explorer series – specifically OSE 171 and OSE 172 But in fact these are more than just inspiration. The nature of Steam Highwayman as an open-world gamebook, like Fabled Lands before it, depends on having a network of locations and routes between them on which to string the various encounters. Once I had decided which towns, villages and locations I wanted to feature, I then drew these out onto a simplified map and began allocating pages. These first two books are really built around these maps.

While I was writing Highways and Holloways I went looking for older maps to complement my plotting. Did you know that the Library of Scotland has a searchable database of old maps available online? Well, it does and it’s amazing. It’s amazing.  Here it is: https://maps.nls.uk

For example, here’s a shot of Marlow in 1897 – a bit late for Steam Highwayman, but fascinatingly Victorian and basic.  Compare it with the modern satellite image beneath.  The difference isn’t massive – in fact, if you visit Marlow, you can feel a bit like you’ve travelled in time.  There’s more development to the west, but very few buildings have been replaced.

Old Marlow – 1897

New Marlow – 2018

But now look at London.  Steam Highwayman III will be set in central London, and nowhere has changed in the past hundred years more than the city of London.  The alleys and garrets and markets and old churches and tunnels and tenements…  Oh wow.  Much more exciting than the ridiculous post-modern glass and sliced-granite banks that occupy an entire block.

Old City of London – 1893

New City of London – 2018

Now Steam Highwayman isn’t set in a real past – but it’s purposefully set in a realistic past.  My conceit is that I can take a England that was real in around 1785 – when Prince George married Maria Fitzherbert, if you want to know – and imagine a similar but parallel historical development from that point.  This is called the ‘departure point’ in the study of allohistory, or alternate history, which is really a sub-genre of science fiction or speculative fiction.

So having maps that strip back England to a pre-electric age, before urban sprawl and before the petrol engine, doesn’t have to restrict me but can inspire me.  When I made the first Steam Highwayman map I began by taking the map of Marlow and the surroundings and removing all the A roads and motorways, imagining that the highways and holloways and tollroads became more important, rather than being superseded by carriageways that crush and swerve and…  Well, perhaps you get the idea that I am quite an old-fasioned sort when it comes to roads.  In this respect, Steam Highwayman is my fantasy about an older, slower, kinder England with no bypasses.

And the old maps of the National Library of Scotland do the whole job for me- with a pleasing sepia tone.  Go on – see if your house was built in 1897.  The London maps come down to an amazing scale, at which the owners of businesses and even houses are named.  Incredible.

Steam Highwayman II nearing 75% funded

Wowee! What a week it’s been. Steam Highwayman II: Highways and Holloways has been live on Kickstarter for a week and 117 backers have already joined the project. Approximately 65% of those are backers from last year’s kickstarter and I’ll be so pleased to be acknowledging them again in the back of the book – but I’ve also see real growth, with gamebook fans, steampunks and kickstarter-lurkers all joining in.

Once again, Steam Highwayman proves to have strong international appeal. The aph here shows that nicely to date.

I’m right in the middle of editing, working with Ben on the cover and generally messaging the new backers as much as I can, but I’ve also been spending some time preparing for the autumn, when I hope to be running some ‘Write-Your-Own-Adventure’ workshops in primary schools. I’ve had success creating these books in each school I’ve worked in and even managed to create a book in 30 minutes with a class for an interview earlier this year – the observer commented that it was one of the best literacy lessons she had ever seen. I’ll be sharing more about that later this summer, as well as creating a new section of this website to host / attract professional traffic – ie teachers wondering who I am and what I do!

Anyway – payday has come for many and with that, a warning. The Steam Highwayman is no fool and lurks in wait: if you’ve been delaying your pledge, better do it quickly before the costs of living snatch your hard-earned cash away from you!

Off to a Good Start

Steam Highwayman II has been live on Kickstarter for just less than 24 hours and currently has 50 backers – putting it at approximately 30% of my funding target.  A great start!

In this short amount of time since the project’s launch, there’s been a lengthy livestream, a rivalry for position as Backer #1 (narrowly stolen by the pork-pie obsessed Ben Roberts) and a re-gathering of many of the backers from last year’s campaign.  It has felt a little bit like a reunion.  In fact, of the 50 backers I am currently estimating that 60% were previously included.  That implies the other 40% is growth so far – and if that continues, I’ll be a very happy man indeed.

If you’ve seen my account on instagram you might have noticed that I’m moving on from my #steampunk #definitions series (although I’ll certainly return to that) to feature some extracts from passages of Highways and Holloways.  If you haven’t yet seen that account, please take a look and see what you think of the #definitions series – I’m considering turning them into a steampunk lexicon…

GamebookNews.com has featured the project again and I’m anticipating some other coverage in the next few days.  If you have any channels through which to publicise the project and help us reach our target, please share away!

The Highwayman Afloat

Why does Steam Highwayman feature a parallel, water-borne adventure?  In Book 1, Smog and Ambuscade, around 150 passages out of the total 1017 are devoted to your options to take to the River Thames and captain your own steam barge, shipping freight and discovering unique adventures.

Because I love narrowboats.  I love everything about them and their history, their lore, the short-lived and much-romaticised ‘traditional’ life of the bargee families.  When I was designing my alternate but plausible steampunk past, I could not see how a Britain dependent upon steam power but lacking large railways (one of my premises) would work without some reference to the canal network at least.  In out timeline, water-borne freight on the Thames has always remained competitive with the railways, and to some extent, the roads.  Boats still lug building materials, hardcore, sewage and waste up and down the old river daily.

One of my regularly re-read books is LTC Rolt’s Narrow Boat.  Essentially, he was the first canal tourist and also responsible for a lot of our modern romanticised view of the canals, but he was also a writer with a real interest in the genuine traditions of the canal people.  I bought this some time back in 2010, I think, on a canal holiday with a good friend and his family.

When I lived in Marlow, between 2008 and 20012, I got to know the reach between Maidenhead and Henley very well.  I had only been afloat on it a handful of times, but I was fascinated by the boathouses and bridges and could see how a highwayman adventuring back and forth across this great boundary would have to interact with its people and way of life.  I had walked the towpath between Marlow and Henley in sun, rain and the dead of night.

Writing a continuation and development of the river into Book 2, Highways and Holloways, I’ve had to make some decisions.  I’m currently trying to smooth out the reader’s journey to include fewer repetitions and more story.  There should still be the opportunity to trade, investing relatively large amounts of capital to make good returns, all in the name of that retirement bank account at Coulters!  After all, trading (and defeating pirates) by sea in Fabled Lands was always the best way to get your hands on a pile of cash.

But I know the reach between Henley and Oxford less well.  So I’ll be depending on the good old OS171, Chris Cove-Smith’s The River Thames Book and lots of googlemaps.  Nothing can replace the insight you gain from the locations themselves however and since a very large part of my pleasure in writing the Steam Highwayman series is to share my love of the parts of these parts of the world, I think I’ve got a good excuse to take an extended walk along the Thames pretty soon.

I still live by the Thames, but much further east and I see the Thames Barrier out of window and enjoy the tides defining the rhythm of the day.  Regular shipments of estuary and Dogger-dredged aggregates are unloaded opposite our tower at Angerstein wharf – the largest gravel and sand unloading wharf of its kind Europe.  The walks along the river here are quite different – and a good subject for another time, or another book.

Two other fluvial reads I’ll recommend here are the hilarious JK Jerome’s Three Men in a Boat, which furnished me with the minimum of an amusing encounter in Smog and RL Stevenson’s An Inland Voyage.  Three Men has still got plenty to give, so I’ll be mining it in the next fortnight, whereas the Stevenson is much more down-to-earth.  I might borrow some of his cold and damp.

Writing to Music

I’ve been writing for hours at a time again and it can be difficult, some days, to turn my mind and focus on an imaginary world when there are so many things to keep me in the everyday world.  Having a piece of music playing can help.  By filling up my ears, it over-rides part of my consciousness – the ‘internal editor’ that is constantly correcting and improving before I’ve even drafted.  But getting the right album or long track is tricky.

Good writing music is melodic.  Some classical music does this, but film or game soundtrack is more reliable – the themes that repeat and develop are much easier to grasp.  Soundtracks are also explicitly written to create atmosphere, which is the other big reason for writing to music alongside focus.

When I’m writing cyberpunk – or gastropunk – I rely on Vangelis – either the extended Blade Runner soundtrack or his album The City.  Melody a-plenty, but I don’t get too distracted from what I’m writing because I know the pieces so well.

I’ve been focusing on Steam Highwayman II for the last week and so Blade Runner doesn’t match at all.  Following a few comments by Jonathan Green, who also writes to music, I discovered the soundtrack to Skyrim.  I only know the game through watching a few playthrough videos and (mercifully for my schedule) have never had a computer that could run a large CRPG, but I was really impressed both with the composition by Jeremy Soule and the simple arrangement into a long track by TheSagaris2.  This is perfect writing music – no jarring transitions, plenty of atmosphere, loads of melody, easy to get to know.

The sound might feel pretty open and natural, so it doesn’t fit the world of Steam Highwayman too well, but it certainly suits the writing of it.  I mean to post soon about my search for a ‘Steam Highwayman sound’ and what sort of music sounds steampunk to me.  Let me know if you’d be interested in reading that – or listening to a curated list.

Buzz!

Something has changed about my Steam Highwayman project.  For several years, it was an idea in my head that I occasionally mentioned to my brother or sister, or toyed with on my laptop.  Then I saw other people standing up and making a success out of their writing, using their brains and passion to push something from their imagination into reality.  80 Days, by Inkle, wasn’t a commission.  Nobody asked for it or told Jon Ingold, Joe Humfrey and Meg Jayanth to write it: they chose to and made it work.

So in September 2016 I changed my attitude about my writing: I was unlikely ever to meet a patron who would sponsor me in comfort and style to create something with the perfect brief, giving me creative control but enough direction to get going.  I had to make it work.

I chose to work on Steam Highwayman because, unlike my efforts in writing novels, I had good example for a printed, multi-volume gamebook in Morris and Thomson’s Fabled Lands.  I also believed that I could produce something with a limited, defined scale of success.  I recognised that, despite my inherent need to develop and surpass any model, I needed to choose a ceiling to bump up against.

So I began writing, first using Twine to create something that could be made available to modern readers on their phones, but soon changed to focus on producing something I have a much stronger understanding of: a printed book.

And then at Christmas 2016 I had to defend my decision to my dad.

It was great: he grilled me in front of my family and my wife and I had enough answers.  Not every answer, but enough.  He was a self-employed multi-discipline artist/manager/technician at an architect for a quarter century and knows a thing or two about breaking ground, managing yourself and finishing projects.  And about making it happen.

I think that was the beginning of the buzz.  When I began to see that Steam Highwayman, if successful, would become much bigger than I could imagine – that people would discuss it without me being directly involved in the discussion – that it would be strong enough for me to not have to defend it or explain it.

So now it has all changed.  This weekend I promoted the project with a live reading at a Steampunk event in Surrey.  Before the end of the afternoon, there were several dozen people talking to each other about this character, the Steam Highwayman.  THE Steam Highwayman – as if he or she had an independent existence.  At one exciting moment, I was introduced as the Steam Highwayman, but when I demurred and asked ‘Who is the Steam Highwayman?’ I was met with the ringing reply, as my friend pointed to those around, ‘You are the Steam Highwayman!’

Last night I dreamed I was travelling along a dusty road and, stopping to refuel at a petrol station, overheard two strangers discussing what they had been reading.  You guessed it: in my dreams, unconnected randomers are discussing Steam Highwayman.

Then in the last few days I’ve been privileged to have the support of several volunteer proof-readers, a few of whom are close friends or family, but more are people I would have never known before pushing this idea into reality.  And then there’s Ben, who has been so inspiring to work with as an illustrator.  Somewhere out there tonight, in the US, the UK and New Zealand, there are people reading extracts of the adventures of the Steam Highwayman – an invented character in an invented world that had no previous existence until I began to share it.  Elsewhere there is a man who is devoting his time to visualising a story that is entirely made-up – but he wants to get it right and do it justice.

I’m a little bit mind-blown.

Spartacus Soundtrack

I love film music.  Let’s just get that right: I love big orchestras telling grand stories with memorable, hummable melodies.  Not just ‘mood music’, but story music.

Sometimes a great soundtrack can get me writing when I’m stuck for ideas: it can stir up emotions that find their way into my stories or make me long for a better world.  So, in a complete change to my recent focus on Steam Highwayman, let me tell you about a piece of music I love.

Alex North’s soundtrack to Spartacus is a powerful thing.  It merges one of the most beautiful love-themes with clever orchestration and Roman brutality and imagines a world different to our own.  The love theme has been adapted and even become a part of the jazz repertoire, but it’s in the context of the movie that it means the most.  You first hear it when the bitter gladiator Spartacus sees a beautiful slave-girl, Virinia, and first begins to dream that life could be different to anything he’s ever known.  They enjoy an all-too-brief relationship with a beautiful blossoming of tenderness and freedom before Spartacus is defeated and crucified, along with his rebels.  In the final scene, the love theme struggles to make itself heard again beneath the Roman cymbals and horns, as Virinia introduces her lover to his baby son – who has been born free.

It makes me cry.  This might be just a film from sixty years ago, with dated performances and dated production values, but that melody can’t get old.  It communicates something awful and wonderful – that people have died and are dying to see their children free to live freely.

After all that music, it’s the swell at 2:29 that brings tears to my eyes, just before the Roman theme stomps in.

Real sacrifice like this is both tragic and beautiful: it’s there when an economic migrant makes the journey to Europe in an attempt to provide for his family back in Somalia, or Sudan, or Syria.  It’s there when those with the ability to leave a war-torn city stay for the sake of those who can’t leave.  In the movie, the character of Spartacus dreams longingly of a God for the downtrodden: a ‘God for slaves’, and prays that his son one day will be born free.  By the end of the film, that’s what the music means: that his prayer has not been in vain and that despite his sacrifice, he has not been ignored.

One day I want music like this to accompany my stories.

What I did at the weekend!

Essentially, I was very busy!  I visited the Crossness Engines Steampunk Convivial and the Steampunk Essextraordinaire III at the Museum of Power near Maldon.

You can see some nice photos from each even here and here.

It was great to meet Steampunks from across the region, very exciting to publicise my project and an honour to be invited – last minute – to join established (and, note, published) authors Jonathan Green and Toby Frost on the writer’s panel.  Praise God!

Busy at the Highwayman’s Hideout

It’s been busy at #Highwayman’sHideout!  On Saturday I attended Fighting Fantasy Fest 2 in Ealing, where two hundred or so gamebook fans gathered to celebrate 35 years of the Fighting Fantasy series.  I took the opportunity to plug my kickstarter for all it was worth, passing out sample pages, flyers and wearing a sign around my neck.  I made several new friends, met other gamebook writers, put my project onto the radar of some of the genre’s influencers and even found some new backers.

Today I’ve been putting finishing touches to the Kickstarter video and campaign site.  A good friend and successful gamebook writer gave me some much-appreciated feedback on Saturday, so tweakings have turned into re-writings and the best part of a day’s work.

That means that tomorrow is given over for social marketing: I’ll be messaging everyone I can on every platform I can access to remind them of the Steam Highwayman Kickstarter Campaign Launch: 8:00pm London time.  Then roll on 8pm…  It feels very much like the ratcheting climb up an unfamiliar rollercoaster.  I’ve heard a lot about the ups and downs of running a kickstarter, but now I’m about to find out the only way that will really teach me!

Lord God, into your hands I commit the entire project.

Can I get an ‘Amen’?